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ViRTUE Volumizing Primer 5 oz

Product Information

Builds | Lifts | Sets

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free, vegan.


Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.



  • Hydrolyzed Wheat Protein:¬†Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.
  • Panthenol (Vitamin B5):¬†This natural B vitamin delivers moisture, softness and shine.
  • Hydrolyzed Soy Protein:¬†A protein that helps to improve manageablility, condition and moisturize damaged hair improving its overall healthy appearance.



A revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright lemon essential oils.